Who are we really?

Always Wands

If you believe in magic, you're in the right place!

Welcome to Always Wands!
Dive right into the fantastic world of Harry Potter
and discover the story of our online Diagon Alley.

✦ Our Story ✦

Hi, I'm Francesco,
the founder of Always Wands

Just like you, I’m a huge fan of Harry Potter and the Wizarding World. I live in the Muggle world, but working in the magical world of Hogwarts makes me feel at home every single day.

I’m a craftsman, and that’s why, in my shop Always Wands, nestled among the magical streets of Diagon Alley, I create personalised acceptance letters delivered by owl and beautiful wooden wands. But the real magic lies in our incredible Mystery Boxes — our signature product — recognised by the Ministry of Magic as the first magical boxes ever introduced into the Muggle world.

Thanks to Always Wands, the magic of surprises in the world of Harry Potter has never felt so real!

Francesco

Founder & Master Craftsman — Always Wands

✦ Official Distributors ✦

Only the best,
from the Wizarding World

Today, Always Wands represents a turning point for the most ambitious collectors. Among our products, you’ll find official replicas of iconic items such as the Golden Snitch, the Marauder’s Map, the Hogwarts Goblets and the Deathly Hallows.

We are official distributors of prestigious brands such as Noble Collection, Cinereplicas, Distrineo, ABYstyle, Cerdà and many others. Always Wands guarantees the authenticity and quality of every item, with dispatch guaranteed within 24 hours.

✦ Always Wands Live ✦

Always Wands
around Italy

Starting in 2023, we began organizing Harry Potter-themed events in Italy with exclusive meet & greet sessions with the actors from the saga, in collaboration with Comicon Italy.

Evento Palermo

Sean Biggerstaff
Oliver Baston

Palermo — Oblivion

The first event of its kind in Italy: an exclusive meet-up with Sean Biggerstaff, organized by Always Wands at Pub Oblivion.

Evento Napoli

Stanislav Yanevski
Viktor Krum

Naples

Stanislav Yanevski met Neapolitan fans at a sold-out event organized exclusively with Comicon Italy.

Evento Palermo

Devon Murray
Seamus Finnigan

Bergamo

Devon Murray and a double sell-out for one of the most exciting fan events in the history of Always Wands.

“I consider it the greatest success of Always Wands: we shared moments of pure passion with all the fans, creating a real community that today is like a family.”
— Francesco, Founder of Always Wands

✦ Always Wands Shop ✦

Magical products
for true enthusiasts

In our shop, located among the magical streets of Diagon Alley, we create a variety of magical products: personalised acceptance letters delivered by owl and beautiful wooden wands. Incredible Mystery Boxes - our signature product - recognised by the Ministry of Magic as the first magical boxes ever introduced into the Muggle world.

Thanks to Always Wands, the magic of surprises in the world of Harry Potter has never felt so real!

For many years, our online shop has been a point of reference for young wizards and witches who turn to us for all the supplies required by the Hogwarts School of Witchcraft and Wizardry. At Always Wands, you’ll find everything you’ve been looking for, from robes and hats to gloves, scarves, Quidditch uniforms, along with the legendary Nimbus 2000 and Firebolt brooms, just like those featured in the films and books of the wonderful Harry Potter saga.

Some of our most popular and highly sought-after products are undoubtedly our magic wands! At Always Wands, you can choose from a variety of models, both official and handcrafted.

For anyone looking for a personal and unique product, our entirely handmade wands are the perfect choice. Their exclusive designs make them truly one of a kind and special. Each wand can be customised to best reflect its owner’s personality, creating an unbreakable magical bond. Each handcrafted wand is unique, made with the highest-quality materials and meticulous attention to detail.

We also offer an extensive range of official wands, faithful replicas of the magical wands used by characters in the films. Perfect for the most discerning collectors!

✦ Our Catalog ✦

Everything you're looking for,
in one magical place

Product added to wishlist